eBoot Camp Blog Posts

Be a Geek for an Hour-a-Week

I’m really excited about a new product we’re putting together called Be a Geek for an Hour-a-Week. It’s a 1-hour assignment that will be emailed to our clients each week. This idea came from two challenges that our clients face:

1. Time

2. And if they had time, they’re not sure where to spend it.

I wanted to give our blog readers a sneak peak into Week #1 – here it is:

Note: COPs stands for Customers or Prospects

Week #1: Getting Started
Assignment #1: Spend some time thinking and researching where your COPs are spending time online.
Time: 20 Minutes

Overview: You don’t have to be on every social media site. There should be a legitimate business reason for you to spend time on any one site. Doing some quick Google searches, you can start to see some key demographics for each of the major social networks. For example, this link will give you some great info on Facebook users: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/ - and there are similar stats for all the major sites. The goal is to get a sense of where your COPs are spending time online. Then all you have to do is meet them there.
Go to … READ MORE

Time is not our most precious asset

As a business owner, I’ve always been of the opinion that time is indeed our most precious asset. What we do with our time directly impacts everything – our results, the bottom line, etc. But lately another challenger has surged into the lead for me. It goes by the name of Happy, satisfied clients (or customers). Happy, satisfied clients always pay on time. They believe the value they’re receiving far outweighs the cost. They are our biggest advocates and sell us better than we could ever sell yourself. They brag about us like they do their kids. They send thank you notes all the time.

Happy, satisfied clients are our #1 asset because they are responsible for our current cash flow and future cash flow. They happily pay and they happily sell our services to others.

In fact, I can honestly say that the last five businesses we brought on were a direct result from a conversation with a happy, satisfied client. One of our clients printed flyers of our services and shared them with colleagues at her annual convention. It doesn’t get any better than that.

So instead of focusing on where to … READ MORE

4 Social Media To-do’s during the holiday

Friends,

First let me wish all of our US readers a happy Thanksgiving. I love this holiday because we get to spend it with family and focus on what we’re thankful for.

I also love it because I get to slow down for a few days and focus on the important/not urgent box (http://www.orgcoach.net/timematrix.html) that often gets overlooked.

So if you’ll also be spending a bit of your holiday at the coffee shop or on the computer before the kids get up, I wanted to offer a few social media action items that go beyond just updating your sites and responding to comments.

#1 Be proud of your profiles. 

You never get a second chance to make a first impression. And these days that first impression could be your Facebook page or LinkedIn profile. So let’s make sure these sites are strengthening your credibility instead of diminishing it.

Your Facebook Business Page: Read over your company info and make updates or changes. This is the place people come for the fist time to learn about you or your business, so take the time to make sure it highlights who you are and … READ MORE

Social Media helps two Newfoundlands find their way home

Over the past few years, I’ve received many emails from readers sharing cool stories of how social media has had a positive impact on their business. But social media helping a couple of Newfoundlands find their way back home? That was a first. Enjoy.

Corey,

I thought you might appreciate a social media story with a few unexpected twists.

As I was returning home from a six mile run yesterday, I noticed my neighbor walking over to her baby stroller. Turns out she left it in our other neighbors’ front yard while she frantically tried to corral two grown Newfoundlands that were roaming the neighborhood. With the assistance of the UPS driver who happened to be there, she put the dogs in the neighbors’ fenced-in back yard.

Eager to reunite the dogs with their family, we started to call our friends to see if anyone knew who the dogs belonged to as they didn’t have any tags. Phone calls, emails, and other traditional methods yielded no real leads.

Within minutes after listing the dogs’ picture on two social media pages, I received some solid leads. The first narrowed it down to a specific block in the … READ MORE

Google Plus is open for BUSINESS – Finally!

Google announced this week the launch of Google Plus Pages for Business. My recommendation is to go secure your business page now.

Click HERE to get started. Just an FYI, they will ask you to sign in to your personal Google Plus account first. If you don’t have one, sign up for one first. Once signed in, they’ll let you create your business page.

Also, here’s a great article on the pros/cons of Google Plus Business pages. READ ARTICLE

The jury is still out on where Google Plus is going and if it will be a viable resource for your business, but I’d rather you secure your site than wait and fall behind your competition. Google is still the #1 search engine for products and services in the world and you better believe they will make Google Plus Business Pages very SEARCHABLE.

We did ours this past week: https://plus.google.com/b/116409197315162547078/

Enjoy your day,

Corey